Spread your net wide. Web sites should be accessible to as many potential customers as possible, particularly in the field of online learning, and e-commerce. Making a fully accessible web site starts with the design process. It requires a consistent approach which works all the way through the site.

For the aurally and visually impaired, and for those using older browsers, the rationale is quite simple - to provide alternative methods of communication for any specific message such as would normally be given either visually, or aurally. A fully accessible site is in fact easier to comprehend and to navigate than a conventionally designed site. The beauty and the ease of use lies in the simplicity.